ONDC 2026 — Open Network for Digital Commerce

Direct answer. ONDC is the government-backed open e-commerce network — alternative to Amazon/Flipkart. Buyers + sellers connect via different apps (any compliant app on either side). Commission 1–3% vs 25–30% on closed marketplaces. Best for artisans, SHGs, kirana stores, local restaurants.

Apps

Buyer apps

  • Paytm, PhonePe, Pincode (small-biz focused), Magicpin, Mystore.

Seller apps

  • ONDC Seller App directly OR via aggregators: Mystore, eSamudaay, Loadshare (logistics).

How sellers join

  1. Visit ondc.org → “Become a Seller”.
  2. Pick a Seller App (free signup).
  3. Upload products with photos + GST + bank.
  4. Listed on ONDC network — visible to all buyer apps.
  5. Commission 1–3% on each sale.

ONDC vs Amazon

Feature ONDC Amazon
Commission 1–3% 15–30%
Visibility All buyer apps Only Amazon
Onboarding 1–2 days 7–14 days
Setup cost ₹0 ₹0 + ad spend
Logistics DIY or 3PL Amazon FBA

Sources

{REVIEWED}

Last reviewed: 3 May 2026.

Visual / Infographic prompts

  • Infographic concept: Network model: Buyer apps (Paytm/PhonePe/Pincode) ↔ ONDC protocol ↔ Seller apps. Commission 1-3% vs Amazon 25-30%.

SVG icon prompts (use any AI image gen)

  1. Minimal node graph: 5 buyer apps connected to 5 seller apps via central ONDC hub.
  2. Comparison split: Amazon 25% slice vs ONDC 1-3% slice.
  3. Indian artisan icon with smartphone listing product.

Feature image prompt

Realistic photo of an Indian craftswoman (handloom weaver) listing her product on ONDC seller app, traditional saree visible, weaving loom in background.

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