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ONDC 2026 — Open Network for Digital Commerce
Quick Reply: ONDC 2026 — India's open e-commerce alternative to Amazon/Flipkart. Lower commission (1–3% vs 25–30%), open network. How sellers + buyers join, RTI escalation.
Direct answer. ONDC is the government-backed open e-commerce network — alternative to Amazon/Flipkart. Buyers + sellers connect via different apps (any compliant app on either side). Commission 1–3% vs 25–30% on closed marketplaces. Best for artisans, SHGs, kirana stores, local restaurants.
Apps
Buyer apps
- Paytm, PhonePe, Pincode (small-biz focused), Magicpin, Mystore.
Seller apps
- ONDC Seller App directly OR via aggregators: Mystore, eSamudaay, Loadshare (logistics).
How sellers join
- Visit ondc.org → “Become a Seller”.
- Pick a Seller App (free signup).
- Upload products with photos + GST + bank.
- Listed on ONDC network — visible to all buyer apps.
- Commission 1–3% on each sale.
ONDC vs Amazon
| Feature | ONDC | Amazon |
| Commission | 1–3% | 15–30% |
| Visibility | All buyer apps | Only Amazon |
| Onboarding | 1–2 days | 7–14 days |
| Setup cost | ₹0 | ₹0 + ad spend |
| Logistics | DIY or 3PL | Amazon FBA |
Related
Sources
Last reviewed: 3 May 2026.
Visual / Infographic prompts
- Infographic concept: Network model: Buyer apps (Paytm/PhonePe/Pincode) ↔ ONDC protocol ↔ Seller apps. Commission 1-3% vs Amazon 25-30%.
SVG icon prompts (use any AI image gen)
- Minimal node graph: 5 buyer apps connected to 5 seller apps via central ONDC hub.
- Comparison split: Amazon 25% slice vs ONDC 1-3% slice.
- Indian artisan icon with smartphone listing product.
Feature image prompt
Realistic photo of an Indian craftswoman (handloom weaver) listing her product on ONDC seller app, traditional saree visible, weaving loom in background.
Reader signal
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