Right to Information Wiki

The working reference for India's Right to Information Act, 2005.

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content-roadmap [2026/04/23 00:47] (current) – created - external edit 127.0.0.1
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 +{{htmlmetatags>metatag-keywords=(rti wiki editorial strategy,rti content roadmap,rti india pillar structure,rti seo plan,rti wiki 2026 plan,rti article topics,rti tool ideas,rti monetisation)&metatag-description=(The editorial strategy, content roadmap, tool designs and monetisation plan of righttoinformation.wiki — five pillars, 75+ planned articles, four engagement tools, and an honest gap analysis.)}}
 +
 +====== Content Roadmap 2026 — Editorial Strategy for RTI Wiki ======
 +
 +
 +
 +<WRAP center round tip 95%>
 +**Need help drafting this RTI?** Use our free **[[:tools:rti-assistant|RTI Assistant]]** — describe your problem, get a ready-to-file Section 6(1) application with your name and address pre-filled. Also handles First Appeal and Second Appeal to the CIC/SIC.
 +</WRAP>
 +
 +~~NOCACHE~~
 +
 +<WRAP info>
 +**What this page is.** A public-facing editorial strategy document. It sets out (a) what we have, (b) what is missing, (c) what we are building next, (d) the tools we plan to ship, (e) how we measure and monetise, and (f) our weekly execution plan. Published as a live document, updated at the end of each month.
 +
 +**Why it's public.** Editorial transparency is the same habit the Right to Information Act demands from government — so we apply it to our own editorial operation.
 +</WRAP>
 +
 +===== 1. Current state — a self-audit =====
 +
 +As of 21 April 2026, the site hosts **318 pages across 32 namespaces** (verified against the sitemap endpoint). The inventory:
 +
 +|= Section |= Pages |= Health |
 +| The Act, 2005 — 31 sections + summary | 34 | Strong; current to 14 Nov 2025 DPDP amendment |
 +| State + Central RTI Rules | 50 | Mostly complete; a few state rule sub-pages are stubs |
 +| Guide for Applicants, PIOs, FAAs | 59 | Recently refreshed; PIO / FAA knowledge base now a cluster of 5 articles with 17 outlines |
 +| Templates + Samples | 45 | 8 canonical templates + 38 sub-samples |
 +| Explanations (concept pages) | 28 | 6 flagship rewrites + 22 core terms |
 +| Case law — CIC, HC, SC | 22 | Core set; needs High Court expansion |
 +| Blog / Editorial | 33 | Strong mix of DPDP commentary, data analysis, and the new weekly roundup |
 +| Pillar hubs + children (rti-for-*) | 30 | 5 hubs + 10 daily-life + 9 community + 3 students + 4 money + 4 mastery |
 +| Tools + directories | 16 | PDF library (190 PDFs), state portal directory, fees table, state rankings, state-wise analysis |
 +| About, press, legal | 12 | Newly added disclaimer + privacy policy |
 +
 +==== Content gaps identified ====
 +
 +  * **High-intent topics not yet covered.** GST refund RTI, property registration RTI, FIR status RTI for victims, ration card RTI, marriage registration RTI, birth/death certificate RTI, caste certificate RTI, domicile certificate RTI, and about 15 others.
 +  * **Scheme-specific granularity missing.** PM-KISAN specifically, PMAY-G/PMAY-U specifically, PMFBY, Ayushman Bharat claims, NSAP pensions — each deserves its own page not a generic "scheme delay" umbrella.
 +  * **Regional state-specific guides** for 15+ states beyond Maharashtra / Karnataka / Tamil Nadu / Delhi / Gujarat / UP.
 +  * **High Court case-law pages** — only one flagship (Delhi HC PhD theses). Bombay, Madras, Kerala, Karnataka, Calcutta HC RTI interpretations missing.
 +  * **PIO/FAA advanced topics** — 17 outlined in the [[:pio-faa-knowledge-base|knowledge base]] remain to be fully written.
 +  * **Beneficiary-pathway pages** (woman-centric RTI, disability RTI, senior-citizen RTI) — zero coverage.
 +  * **Multilingual content** — very limited Hindi, no Tamil / Marathi / Kannada / Bengali.
 +
 +==== Thin / duplicate content to consolidate ====
 +
 +  * `rti-for-personal-problems` (hub) and `rti-for-daily-life` (pillar) have ~40% overlap. Proposal: merge the hub into the pillar, keep one canonical URL, 301 the other.
 +  * Some blog posts are outdated CIC news from 2017–2018; candidate for archive + canonical consolidation into a "historical CIC orders" page.
 +  * `/decoded/start` is a one-page orphan; integrate into explanations.
 +  * `/playground/start`, `/refnotes/start`, `/wiki/welcome` — system pages exposing internal wiki mechanics; noindex.
 +
 +==== SEO opportunities ====
 +
 +  * **Schema.org markup** — add FAQPage, HowTo, Article, and LegalService schema JSON-LD on the relevant pages. Currently only basic OpenGraph.
 +  * **Canonical consolidation** for the duplicates above.
 +  * **Internal link density** — pillar hubs link to children well; reverse not always true. Every child article should link back to its parent pillar in the first 200 words.
 +  * **Alt text audit** — many hero banners carry auto-generated alt; upgrade to descriptive alt.
 +  * **Core Web Vitals** — measure LCP / CLS / FID on top-100 pages; optimise where needed.
 +
 +===== 2. Master site structure — the 5 pillars =====
 +
 +Settled in April 2026. Each pillar has a hub; each hub has 10–15 supporting articles; each supporting article targets one high-intent keyword cluster.
 +
 +  - **Pillar 1 — [[:rti-for-daily-life|RTI for Daily Life Problems]]** (identity, documents, personal files)
 +  - **Pillar 2 — [[:rti-for-community|RTI for Community & Society]]** (spending, infrastructure, schools, hospitals, environment)
 +  - **Pillar 3 — [[:rti-for-students-and-youth|RTI for Students & Youth]]** (exams, scholarships, careers)
 +  - **Pillar 4 — [[:rti-for-money-and-schemes|RTI for Money & Schemes]]** (subsidies, pensions, benefits)
 +  - **Pillar 5 — [[:rti-mastery|RTI Mastery (Legal + Process)]]** — includes the dedicated [[:pio-faa-knowledge-base|PIO/FAA sub-cluster]] of 25 advanced articles.
 +
 +Every article on the site either (a) is a pillar hub, (b) lives under one pillar, or (c) is a reference page (Act, Rules, Decisions, Tools).
 +
 +===== 3. Planned articles — the 70+ topic list with keywords =====
 +
 +==== 3.1 Pillar 1: RTI for Daily Life — already live + planned ====
 +
 +|= Status |= Article slug |= Primary KW |
 +| ✅ | rti-for-aadhaar-not-generated | "aadhaar not generated rti" |
 +| ✅ | rti-for-aadhaar-update-rejected | "aadhaar update rejected rti" |
 +| ✅ | rti-for-voter-id-delay | "voter id delay rti" |
 +| ✅ | rti-for-passport-delay | "passport delay rti" |
 +| ✅ | rti-for-passport-rejection | "passport rejected rti" |
 +| ✅ | rti-for-driving-licence-delay | "dl delay rti rto" |
 +| ✅ | rti-for-pf-pension-delay | "pf withdrawal delay rti" |
 +| ✅ | rti-for-ignored-complaint | "complaint ignored rti" |
 +| ✅ | rti-for-land-records | "land records rti mutation" |
 +| 🟡 | rti-for-ration-card-cancelled | "ration card cancelled rti" |
 +| 🟡 | rti-for-marriage-registration | "marriage registration rti" |
 +| 🟡 | rti-for-birth-certificate | "birth certificate rti" |
 +| 🟡 | rti-for-death-certificate | "death certificate rti" |
 +| 🟡 | rti-for-caste-certificate | "caste certificate rti" |
 +| 🟡 | rti-for-domicile-certificate | "domicile certificate rti" |
 +| 🟡 | rti-for-gst-refund | "gst refund stuck rti" |
 +| 🟡 | rti-for-income-tax-refund | "income tax refund delay rti" |
 +| 🟡 | rti-for-fir-status | "fir not registered rti police" |
 +| 🟡 | rti-for-consumer-complaint | "consumer complaint rti" |
 +| 🟡 | rti-for-property-registration | "property registration rti sub-registrar" |
 +
 +==== 3.2 Pillar 2: RTI for Community & Society — already live + planned ====
 +
 +|= Status |= Article slug |= Primary KW |
 +| ✅ | rti-to-track-government-spending | "track government spending rti" |
 +| ✅ | rti-to-improve-local-infrastructure | "rti municipal issues" |
 +| ✅ | rti-for-government-schools | "rti government school" |
 +| ✅ | rti-for-government-hospitals | "rti government hospital" |
 +| ✅ | rti-for-environment-and-pollution | "rti pollution data" |
 +| ✅ | rti-to-understand-government-decisions | "rti policy file noting" |
 +| ✅ | rti-to-track-public-projects | "rti public project" |
 +| ✅ | rti-for-rural-citizens | "rti rural india" |
 +| ✅ | rti-success-stories | "rti success stories india" |
 +| 🟡 | rti-for-water-supply-quality | "rti water quality test" |
 +| 🟡 | rti-for-electricity-bill-dispute | "electricity bill dispute rti" |
 +| 🟡 | rti-for-noise-pollution | "noise pollution complaint rti" |
 +| 🟡 | rti-for-metro-project | "metro rti dmrc bmrcl" |
 +| 🟡 | rti-for-smart-city-mission | "smart city mission rti" |
 +| 🟡 | rti-for-slum-rehabilitation | "slum rehabilitation rti" |
 +
 +==== 3.3 Pillar 3: RTI for Students & Youth ====
 +
 +|= Status |= Article slug |= Primary KW |
 +| ✅ | rti-for-students | "rti for students exam" |
 +| ✅ | rti-for-government-schools (shared with Pillar 2) | "rti government school" |
 +| 🟡 | rti-for-exam-result-delay | "exam result delay rti" |
 +| 🟡 | rti-for-answer-sheet-inspection | "answer sheet inspection rti" |
 +| 🟡 | rti-for-degree-verification | "degree verification rti university" |
 +| 🟡 | rti-for-scholarship-delay | "scholarship not credited rti" |
 +| 🟡 | rti-for-upsc-ssc-recruitment | "upsc ssc rti recruitment" |
 +| 🟡 | rti-for-campus-placement-data | "campus placement rti" |
 +| 🟡 | rti-for-college-admission-rejection | "college admission rti" |
 +| 🟡 | rti-for-hostel-fees-breakdown | "hostel fees rti" |
 +
 +==== 3.4 Pillar 4: RTI for Money & Schemes ====
 +
 +|= Status |= Article slug |= Primary KW |
 +| ✅ | rti-for-government-scheme-delay | "scheme benefit stuck rti" |
 +| 🟡 | rti-for-pm-kisan-installment | "pm kisan installment rti" |
 +| 🟡 | rti-for-pmay-installment | "pmay installment rti" |
 +| 🟡 | rti-for-ayushman-bharat-claim | "ayushman bharat claim rti" |
 +| 🟡 | rti-for-nsap-pension | "old age pension rti nsap" |
 +| 🟡 | rti-for-pmfby-crop-insurance | "pmfby crop insurance claim rti" |
 +| 🟡 | rti-for-lpg-subsidy | "lpg subsidy rti" |
 +| 🟡 | rti-for-mgnrega-wages | "mgnrega wages rti" |
 +| 🟡 | rti-for-ujjwala-connection | "ujjwala rti" |
 +| 🟡 | rti-for-jal-jeevan-mission | "jal jeevan mission rti" |
 +
 +==== 3.5 Pillar 5: RTI Mastery + PIO / FAA Knowledge Base ====
 +
 +|= Status |= Article slug |= Primary KW |
 +| ✅ | rti-for-beginners | "rti for beginners" |
 +| ✅ | rti-responsible-use | "responsible use rti" |
 +| ✅ | rti-vs-grievance-portals | "rti vs grievance portal" |
 +| ✅ | pio-faa-knowledge-base | "pio faa knowledge base" |
 +| ✅ | pio-rti-reply-guide | "pio reply format rti" |
 +| ✅ | pio-section-8-1-j-framework | "section 8 1 j rti framework" |
 +| ✅ | pio-section-8-1-e-fiduciary | "section 8 1 e rti fiduciary" |
 +| ✅ | pio-section-8-1-i-cabinet-papers | "section 8 1 i rti cabinet" |
 +| ✅ | pio-section-10-severability | "section 10 rti severability" |
 +| ✅ | pio-section-11-third-party | "section 11 rti third party notice" |
 +| ✅ | pio-section-6-3-transfer | "section 6 3 rti transfer" |
 +| ✅ | faa-speaking-order-guide | "faa speaking order rti" |
 +| ✅ | pio-recruitment-rti-playbook | "recruitment rti pio" |
 +| 🟡 | pio-speaking-replies | "speaking reply rti" |
 +| 🟡 | pio-section-7-9-alternative-form | "section 7 9 rti voluminous" |
 +| 🟡 | pio-deemed-refusal-section-7-2 | "deemed refusal rti" |
 +| 🟡 | faa-appellate-review-checklist | "faa review checklist rti" |
 +| 🟡 | faa-privacy-public-interest-balancing | "privacy public interest rti faa" |
 +| 🟡 | faa-section-19-8-powers | "section 19 8 appellate powers rti" |
 +| 🟡 | faa-first-appeal-timelines | "first appeal timeline rti" |
 +| 🟡 | pio-supreme-court-rulings | "supreme court rti rulings" |
 +| 🟡 | pio-high-court-rulings | "high court rti rulings" |
 +| 🟡 | pio-citing-case-law | "cite case law rti reply" |
 +| 🟡 | pio-service-records-rti | "service records rti pio" |
 +| 🟡 | pio-investigation-rti | "investigation rti pio section 24" |
 +| 🟡 | pio-policy-file-noting-rti | "policy file noting rti" |
 +| 🟡 | pio-banking-financial-rti | "banking rti jayantilal" |
 +| 🟡 | pio-tender-contract-rti | "tender rti commercial confidence" |
 +| 🟡 | pio-land-housing-rti | "land housing rti pio" |
 +| 🟡 | pio-education-rti | "education rti pio scholarship" |
 +| 🟡 | pio-health-hospital-rti | "health hospital rti pio" |
 +| 🟡 | pio-political-party-rti | "political party rti cic" |
 +
 +**Status key.** ✅ = live and verified · 🟡 = planned / in the pipeline.
 +
 +**Total planned (including already-live):** 78 content items (pillars + supporting + PIO/FAA), plus 31 Act-section pages, plus 50+ state-rules pages, plus 22 case-law pages, plus 8 templates = **~190 pages** of legal-practical reference.
 +
 +==== 3.6 State-specific regional guides (state × procedure matrix) ====
 +
 +Beyond the pillar articles, we plan short state-specific RTI procedure guides for each of India's 28 states + 8 UTs. Each page answers: //"How do I file RTI in [State] — fee, portal, language, FAA, SIC?"// These complement the [[:state-rti-portals-directory|State RTI Portals Directory]] and [[:rti-fees-by-state|RTI Fees by State]].
 +
 +==== 3.7 Bilingual coverage ====
 +
 +Priority languages for the next 12 months (based on SIC traffic patterns and population):
 +
 +  - Hindi (full Pillar 1 + beginners guide)
 +  - Tamil (Pillar 1 + state-specific guide)
 +  - Marathi (Pillar 1 + Maharashtra-specific)
 +  - Bengali (Pillar 1 + West Bengal-specific given the 24-year SIC backlog)
 +  - Kannada (Karnataka-specific)
 +
 +===== 4. Keyword strategy — the mapping framework =====
 +
 +For each article, the editor assigns:
 +
 +  - **One primary keyword** — high-intent, moderate-to-high volume, problem-solving. Examples: "pf withdrawal delay rti", "rti government school".
 +  - **5–10 secondary keywords** — supporting variations and the natural questions users ask. Examples: "how to withdraw pf rti", "epfo rti filing", "rti format pf".
 +  - **Long-tail variations** — concrete user phrasings. Examples: "my pf withdrawal has been pending for 3 months what to do", "how to write rti to epfo for pf delay".
 +
 +**No-overlap rule.** Two articles on the site may not share the same primary keyword. Where keyword overlap exists, we merge or 301 one into the other.
 +
 +**Intent categorisation** — every article is tagged with one of five intents:
 +
 +  - **how-to** — procedure and templates
 +  - **status-check** — what to ask, what to expect
 +  - **delay** — why is it stuck, how to fix
 +  - **problem-solving** — symptom-to-solution walk-through
 +  - **reference** — pure legal / statistical look-up
 +
 +===== 5. Content structure — the mandatory 14-block template =====
 +
 +Every new article follows this skeleton:
 +
 +  - H1 — problem + RTI solution
 +  - WRAP intro — one-line + what that means in practice
 +  - Did-you-know callout — statutory or case-law anchor
 +  - H2 — What is the problem
 +  - H2 — Why it happens
 +  - H2 — When to use RTI
 +  - H2 — What information you can ask
 +  - H2 — Step-by-step filing process
 +  - H2 — Sample RTI application (copy-ready)
 +  - H2 — 10 RTI questions that unlock the case
 +  - H2 — What happens next (timeline)
 +  - H2 — Common mistakes to avoid
 +  - H2 — Pro tips
 +  - H2 — FAQs (5-7)
 +  - Conclusion + Related reading + Sources + //Last reviewed//
 +
 +===== 6. Four engagement tools to build =====
 +
 +Each tool is free, browser-based, and designed to convert casual readers into returning users.
 +
 +==== Tool 1 — RTI Application Generator ====
 +
 +**Functionality.** A guided form that outputs a properly-formatted RTI application based on the user's stated problem.
 +
 +**UX flow.**
 +  - Landing screen: "What problem do you want to solve? [dropdown of 30 categories]"
 +  - Category-specific follow-ups: reference numbers, dates, custodian authority
 +  - Language preference: English / Hindi / regional
 +  - Fee awareness: shows Rs. 10 + state fee table
 +  - Output screen: full application + copy-to-clipboard + download-as-PDF
 +  - Save-for-later: optional email it to self
 +
 +**Data inputs.**
 +  - Problem type (from 30-item catalogue)
 +  - Applicant name + full address
 +  - Target public authority (auto-suggested from problem type)
 +  - Reference number (PAN, passport file, PF account, etc.)
 +  - 5–10 custom questions (optional)
 +
 +**Output format.**
 +  - Formatted text ready to paste into rtionline.gov.in
 +  - PDF-printable version for offline filing
 +  - Per-state IPO instructions
 +
 +**Tech notes.** Frontend-only (no server storage). Uses a template library keyed to problem type. No personal data leaves the browser.
 +
 +==== Tool 2 — First Appeal Generator ====
 +
 +**Functionality.** Given the PIO's reply (pasted or uploaded), produces a First Appeal letter identifying the specific grounds of challenge.
 +
 +**UX flow.**
 +  - Input the PIO reply (paste text)
 +  - Input the original RTI application (paste or reference)
 +  - Auto-highlight: sub-clause invoked, public-interest balance missing, severability skipped, deadline missed
 +  - Select grounds of appeal (checkboxes)
 +  - Generate appeal letter addressed to the FAA
 +
 +**Data inputs.**
 +  - PIO reply full text
 +  - Original RTI questions
 +  - RTI file date + PIO reply date
 +  - Applicant identity
 +
 +**Output format.**
 +  - Formatted First Appeal letter
 +  - Ground-wise reasoning
 +  - Case-law citations drawn from our case-law library
 +
 +==== Tool 3 — RTI Question Builder ====
 +
 +**Functionality.** Converts a user's loose grievance into 5–10 sharply-framed RTI questions.
 +
 +**UX flow.**
 +  - "Describe your problem in your own words (free text)"
 +  - The tool maps phrases to known record-types (file-noting, inspection report, muster roll, etc.)
 +  - Suggests 5–10 questions keyed to that record-type
 +  - User can edit, reorder, add custom
 +
 +**Data inputs.**
 +  - Free text grievance
 +  - Optional: specific dates, reference numbers
 +
 +**Output format.**
 +  - Numbered question list
 +  - Each question annotated with the Act / Rule section it maps to
 +  - Copy-to-clipboard
 +
 +==== Tool 4 — PIO Reply Checker ====
 +
 +**Functionality.** A PIO or FAA pastes a draft reply; the tool flags compliance gaps.
 +
 +**UX flow.**
 +  - Paste draft PIO reply
 +  - Tool checks: sub-clause identified? Section 8(2) balancing present? Section 10 severability considered? FAA contact provided? 30-day deadline met?
 +  - Displays red / yellow / green marks per criterion
 +  - Suggests the missing language based on our PIO reply guide
 +
 +**Data inputs.**
 +  - Draft reply text
 +  - Original RTI questions (optional)
 +
 +**Output format.**
 +  - Compliance score + ground-wise flags
 +  - Suggested replacement text for each gap
 +
 +**Implementation path.** Phase 1 — static template-matching (client-side JS). Phase 2 — LLM-backed analysis (server-side; privacy-respecting).
 +
 +===== 7. Internal-linking system =====
 +
 +==== Anchor-text strategy ====
 +
 +  * **Pillar links** use the pillar's full name — "RTI for Community & Society".
 +  * **Supporting article links** use the primary keyword or a close variation.
 +  * **Guide links** use descriptive names — "PIO RTI reply guide", "FAA speaking-order guide".
 +  * No generic "click here" or "read more" anchors.
 +
 +==== Link-map obligations per article ====
 +
 +Every new article must carry (in the first 200 words after the intro):
 +
 +  - **1 link to its pillar hub.**
 +  - **2 links to sibling articles in the same pillar.**
 +  - **1 link to the filing guide (file-rti-online-india) or PIO/FAA counterpart.**
 +  - **1 deep link to the relevant Act section (e.g., /act/section-8).**
 +
 +And in the footer of the article, the standard **Related reading** block with 8–10 cross-links.
 +
 +==== Reciprocity ====
 +
 +Pillar hubs currently link to all their children. The reverse link (child → pillar, in the first 200 words) is now mandatory for every new article and is being retro-fitted to the ~30 existing pillar children in the next two weeks.
 +
 +===== 8. SEO optimisation framework =====
 +
 +  * **Meta title:** ≤ 60 characters, primary keyword in the first 30 characters, brand at end.
 +  * **Meta description:** ≤ 155 characters, active voice, one CTA verb.
 +  * **URL slug:** lowercase, hyphen-separated, under 60 characters.
 +  * **H-tag order:** exactly one H1, H2s structure the article, H3s for sub-sections, no H4 unless necessary.
 +  * **Schema.org JSON-LD:** Article + FAQPage + BreadcrumbList on every article; HowTo on procedure articles; LegalService on /about.
 +  * **Hero image:** 1200×630, alt text is the article subject, descriptive.
 +  * **Internal link count:** min 6 internal links per 1,000 words.
 +  * **External link count:** ≤ 5 external links per article, all to high-authority sources (cic.gov.in, indiankanoon.org, etc.); //no-follow// only where appropriate.
 +  * **Freshness:** // Last reviewed // date updated after every content change; structured-data dateModified matches.
 +  * **Accessibility:** WCAG 2.1 AA — alt text, semantic HTML, keyboard navigation, dark-mode contrast.
 +
 +===== 9. EEAT — authority building =====
 +
 +  * **Expertise.** Every legal claim maps to a specific section or case citation. Reviewed-by box (Editorial Team, RTI Wiki) signed under each article's "Last reviewed" line.
 +  * **Experience.** Real-life case studies in every article (the "Success stories" article, success-story sections in each pillar).
 +  * **Authoritativeness.** Cross-references to CIC, SC, HC orders with verified citations. External authority links (cic.gov.in, humanrightsinitiative.org, adrindia.org, indiankanoon.org).
 +  * **Trustworthiness.** Disclaimer, Privacy Policy, transparent contact at admin@bighelpers.in, public content roadmap (this page), editorial policy page.
 +
 +Plus:
 +
 +  * **External reviewer cadence.** Retired Information Commissioner + senior advocate rotation for quarterly audits of top-30 articles.
 +  * **Correction policy.** 7-working-day turnaround on error reports.
 +  * **Source transparency.** Every article ends with a Sources block listing statutes, cases, and secondary references.
 +
 +===== 10. Monetisation strategy =====
 +
 +==== 10.1 Current state ====
 +
 +  * **Google AdSense** — publisher ID ''pub-3082882621726443''; ads.txt live and authorised.
 +  * **No premium paywall** — all content free.
 +  * **No affiliate links** (editorial independence preserved).
 +
 +==== 10.2 Revenue levers (priority order) ====
 +
 +  - **Ad placement optimisation (Quarter 1).**
 +    * Above-the-fold: ad unit after the intro WRAP block, below the hero image.
 +    * Mid-article: after each H2 transition on long-form pages.
 +    * Sticky sidebar: on desktop breakpoint ≥ 1024px (mobile: inline only).
 +    * Bottom-of-article: before the Related reading block.
 +    * Ad-unit density: max 3 per article for mobile, 5 per article for desktop.
 +  - **Content types with high RPM.**
 +    * Legal how-to articles (target CPM ₹40–60).
 +    * Data journalism pieces (monetise well in the reader segment).
 +    * State-specific procedure pages (capture high-intent state-level searchers).
 +    * Tool pages (RTI Application Generator etc.) — high time-on-page = strong ad engagement.
 +  - **Traffic scaling roadmap.**
 +    * **Quarter 1 (now–June 2026).** Finish the 50 planned articles; hit **50,000 monthly organic sessions**.
 +    * **Quarter 2 (July–Sept 2026).** Ship tools 1 + 2; Hindi + Tamil translations of Pillar 1; hit **1,00,000 monthly organic sessions**.
 +    * **Quarter 3 (Oct–Dec 2026).** Ship tools 3 + 4; complete PIO/FAA knowledge base; hit **2,00,000 monthly organic sessions**.
 +    * **Quarter 4 (Jan–Mar 2027).** Regional language expansion; expert-reviewer programme; hit **3,00,000 monthly organic sessions**.
 +  - **Long-term revenue diversification.**
 +    * Monthly RTI digest sponsorship (legal-aid NGOs, state information commissions' citizen-outreach programmes).
 +    * PIO/FAA e-learning course (optional CPD for officers — modest enrolment fee, content free).
 +    * White-label RTI tools licensed to state-RTI helpline programmes.
 +    * **No** paywalled citizen content. Ever.
 +
 +==== 10.3 Editorial-revenue firewall ====
 +
 +  * Editorial content is never chosen for its ad revenue; it is chosen for its utility.
 +  * Advertisers cannot influence an article's content, position, or conclusions.
 +  * No "sponsored posts" in the blog space. Sponsorship, if any, is disclosed on the sponsor's own pillar.
 +  * The Disclaimer and Privacy Policy pages are ad-free.
 +
 +===== 11. Weekly execution plan (next 12 weeks) =====
 +
 +|= Week |= Content |= Engineering |
 +| 1 (this week) | Pillar audit + this roadmap page | Home-page fix cycle, sitemap dynamic, CTA strip |
 +| 2 | 5 daily-life articles (ration card, marriage, birth, death, caste certificate) | Most-subscribed pages widget |
 +| 3 | 5 PIO/FAA articles (speaking replies, §7(9), §7(2), FAA review checklist, §19(8) powers) | RTI Application Generator — MVP |
 +| 4 | 5 scheme articles (PM-KISAN, PMAY, Ayushman, NSAP, PMFBY) | Tool-1 polishing + Hindi UI |
 +| 5 | 5 community articles (water quality, noise, metro, smart city, slum) | First Appeal Generator — MVP |
 +| 6 | 5 student articles (answer sheet, degree verify, scholarship, UPSC/SSC, campus) | Tool-2 polishing |
 +| 7 | 5 HC ruling pages (Bombay, Madras, Kerala, Karnataka, Calcutta) | RTI Question Builder — MVP |
 +| 8 | 5 state-procedure pages (AP, TS, OD, WB, AS) | Tool-3 polishing |
 +| 9 | 5 more PIO/FAA (supreme court, HC, citing case law, service records, investigation) | PIO Reply Checker — MVP |
 +| 10 | 5 more PIO/FAA (policy, banking, tender, land, education) | Tool-4 polishing |
 +| 11 | 5 more PIO/FAA (health, political party) + 3 edge articles | Schema.org JSON-LD site-wide |
 +| 12 | Hindi Pillar-1 flagship + bilingual hero image pipeline | Regional language CMS prep |
 +
 +===== 12. Measurement framework =====
 +
 +==== Monthly KPIs ====
 +
 +  * Organic sessions (Google Analytics).
 +  * Index coverage (Google Search Console).
 +  * Core Web Vitals (p75 LCP ≤ 2.5s, CLS ≤ 0.1).
 +  * Average engagement time.
 +  * Pages per session.
 +  * Top-10 articles by traffic.
 +  * Tool-adoption rate (Generator / Appeal / Question / Checker).
 +  * Newsletter subscriber count.
 +  * RTI-filing trackable completions (optional).
 +
 +==== Quarterly audit ====
 +
 +  * Fact-check top 30 by traffic against current law.
 +  * External-reviewer visit to 10 flagship articles.
 +  * Broken-link audit.
 +  * Duplicate-content audit (consolidate if needed).
 +  * Keyword-rank review.
 +
 +==== Annual review ====
 +
 +  * Content-roadmap update.
 +  * Tool roadmap review.
 +  * Monetisation review.
 +  * Transparency report published on this page.
 +
 +===== 13. Honest pending items =====
 +
 +  * **17 PIO/FAA articles** — outlined; full articles being written in the next 4 weeks per the weekly plan.
 +  * **Most-subscribed-pages widget** — page-subscribers.json exists; widget TBD.
 +  * **My-bookmarks deeper redesign** — nav fixed; interesting-fact engagement widget pending.
 +  * **RTI Application Generator MVP** — designed above; build starts Week 3.
 +  * **Schema.org JSON-LD** — currently only OpenGraph; structured-data roll-out Week 11.
 +  * **Regional language content** — priority Hindi → Tamil → Marathi → Bengali.
 +
 +===== 14. How readers can help =====
 +
 +  * **Suggest an article** — email [[mailto:admin@bighelpers.in|admin@bighelpers.in]] with a subject line //"Article request: [topic]"//.
 +  * **Report an error** — same address, subject //"Correction: [page URL]"// — response within 7 working days.
 +  * **Share a case** — verified RTI success stories become part of our [[:rti-success-stories|success stories]] page with attribution (or anonymised, on request).
 +  * **Volunteer as a reviewer** — practising lawyers, retired Information Commissioners, and academic researchers are welcome to write in.
 +
 +===== Related reading =====
 +
 +  * [[:about:editorial-policy|Editorial policy]]
 +  * [[:about:editor|Editor]]
 +  * [[:disclaimer|Disclaimer]]
 +  * [[:privacy-policy|Privacy Policy]]
 +  * [[:sitemap|Full sitemap]]
 +
 +----
 +
 +//Last updated: 21 April 2026. This document is refreshed at the end of each month. Changes to the roadmap will be explained in the next weekly roundup on the [[:blog:start|Editorial blog]].//
 +
 +{{tag>editorial strategy roadmap plan content-plan monetisation seo}}
  
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content-roadmap.txt · Last modified: by 127.0.0.1

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