Table of Contents
ONDC 2026 — Open Network for Digital Commerce
Quick Reply: ONDC 2026 — India's open e-commerce alternative to Amazon/Flipkart. Lower commission (1–3% vs 25–30%), open network. How sellers + buyers join, RTI escalation.
Direct answer. ONDC is the government-backed open e-commerce network — alternative to Amazon/Flipkart. Buyers + sellers connect via different apps (any compliant app on either side). Commission 1–3% vs 25–30% on closed marketplaces. Best for artisans, SHGs, kirana stores, local restaurants.
Apps
Buyer apps
- Paytm, PhonePe, Pincode (small-biz focused), Magicpin, Mystore.
Seller apps
- ONDC Seller App directly OR via aggregators: Mystore, eSamudaay, Loadshare (logistics).
How sellers join
- Visit ondc.org → “Become a Seller”.
- Pick a Seller App (free signup).
- Upload products with photos + GST + bank.
- Listed on ONDC network — visible to all buyer apps.
- Commission 1–3% on each sale.
ONDC vs Amazon
| Feature | ONDC | Amazon |
| Commission | 1–3% | 15–30% |
| Visibility | All buyer apps | Only Amazon |
| Onboarding | 1–2 days | 7–14 days |
| Setup cost | ₹0 | ₹0 + ad spend |
| Logistics | DIY or 3PL | Amazon FBA |
Related
Sources
Last reviewed: 3 May 2026.
Visual / Infographic prompts
- Infographic concept: Network model: Buyer apps (Paytm/PhonePe/Pincode) ↔ ONDC protocol ↔ Seller apps. Commission 1-3% vs Amazon 25-30%.
SVG icon prompts (use any AI image gen)
- Minimal node graph: 5 buyer apps connected to 5 seller apps via central ONDC hub.
- Comparison split: Amazon 25% slice vs ONDC 1-3% slice.
- Indian artisan icon with smartphone listing product.