Direct answer. ONDC is the government-backed open e-commerce network — alternative to Amazon/Flipkart. Buyers + sellers connect via different apps (any compliant app on either side). Commission 1–3% vs 25–30% on closed marketplaces. Best for artisans, SHGs, kirana stores, local restaurants.
| Feature | ONDC | Amazon |
| Commission | 1–3% | 15–30% |
| Visibility | All buyer apps | Only Amazon |
| Onboarding | 1–2 days | 7–14 days |
| Setup cost | ₹0 | ₹0 + ad spend |
| Logistics | DIY or 3PL | Amazon FBA |